See Jing’s campaign here:

What is your campaign about?

Passion Hunting is a coaching service on a mission to inspire the Millennial generation today to be daring enough to explore who they really are and what they really want in life, to step into their leadership and authenticity and to live a fulfilling life by leaving a legacy for the world.

As the girl behind this business, I want to provide the best coaching service this generation need and deserve. In order to do that, I demand myself to learn from the best in this industry. And the first person that come to my mind is Tony Robbins. Among the millions of people he has coached, his clients include some of the biggest names in different fields: Hugh Jackman, Pitbull, Serena Williams, Donna Karan, Oprah Winfrey and Bill Clinton etc. When I attended his Unleash the Power Within Seminar back in March 2015, I was blown away by how much a person can change under his influence just within 4 days. I was thrilled to discover that he, with a 3 other world renowned coaches, designed a coaching training programme (Robbins Madanes Training) for aspiring coaches so that they can make a difference in people’s life just like he has. I want to be one of them. Therefore I’m fundraising to take this training so I can learn the skills needed to change people’s life.


What attracted you to crowdfunding?

First of all, crowdfunding is a fantastic way to build a bridge between your business and your target audience. Through crowdfunding campaign, you will be able to talk directly to your audience about your vision, your commitment and your drive. Platform like Crowdfund Campus gives small business owners an opportunity to expose their ideas to the masses.

Crowdfunding is also a great learning experience for entrepreneurs. To build a successful campaign, many skills are required like marketing, communication, community building, PR and time management. I consider it as a fabulous warm-up for the official launch of the business.

What motivates you?

What motivates me is a compelling future and vision with my business. Whenever I’m caught up with daily blur, the thought of what a difference I can potentially make is enough to motivate me to get back on track.

I also have accountability buddy on this entrepreneurial journey. We share our weekly business plans on Sunday and review our week on Saturday together. We keep each other motivated and on track.


What is your biggest challenge?

My biggest challenge has always been my own limiting beliefs. Growing up in a traditional Chinese family, I’ve always been the quiet and shy one. I never spoke up about how I felt and allowed other peoples in my life plan my life for me, Two years ago, I thought the only to live a good life is to be an accountant and to marry someone rich.

For me, becoming an entrepreneur is a huge jump. It took my 2 years to unlearn a lot of limiting beliefs and stories I “learnt” from my childhood and teenaged years about me and my future. And I’m still in the process of recovering from my years of self-sabotage. But I do believe, if I can overcome this challenge, I can use my story to inspire today’s minority group, especially women, to start their own business and create their own success stories.


What did you have for breakfast?

I had my favourite green smoothie with filtered water, baby spinach, ripe mango, frozen blueberries, 2 big conference pears, 3 scoops of vanilla protein powder, some wheatgrass powder, 2 teaspoons of fish oil, plenty of chia seeds and probiotics. I only have one body, I choose not to compromise it.


How would you explain crowdfunding to your gran?

Crowdfunding is the 21st century way to inject enough cash into a launch of a startup using the support of a crowd.


Who is your favourite lecturer and why?

I have 3 favourite lecturers: Rachel Dickenson, Louise Gracia and Rob Poole. Although they teach very different subjects but they all have one thing in common: they encourage students to challenge the status quo and openly discuss the systematic flaw in today’s capitalist society.


Are you part of any clubs or societies at Uni?

I’m not active in University’s societies or clubs, but I created my own community in 3rd year with a group of like-minded people. We gather weekly to have honest conversation about our ambitions, dreams and beliefs. As the facilitator for these sessions, I would use my knowledge to guide the discussion with prepared topics and questions. This was my first attempt at giving regular group coaching to university students.


See Jing’s campaign here: